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I read this so you don't have to... 6 highlights from 'Influence' by Dr Robert Cialdini

I was introduced to this book by the team of ex-military folk at Applied Influence Group.  

Here are my favourite highlights:

The 6

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The Importance of Giving your Future Leaders a Voice

The following quote from Sir Alex Ferguson's book on leadership got me thinking about the role less senior staff play when it comes to...

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unknownx500 Andrea Sartorati

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Building a Movement - 5 lessons from Jack Ma & Joey Zwillinger.

"We view ourselves much more like an innovator than we do a shoe company, or a fashion company - we don't think of ourselves as a fashion...

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50% of key decision-makers spend at least 1 hour per week viewing your content: What do they want to read?

The recent Edelman/LinkedIn report on The Impact of Thought Leadership on Demand Generation surveyed 1,300 business execs and asked them...

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10 tools to measure and grow your personal brand online.

Demonstrating what you know online is an excellent vehicle to position domain expertise.  Dr. Robert Cialdini (Prof. Psychology and...

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