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What are the daily conversations that dominate your clients' lives?

CNN are embarking on a new project after earlier this week announcing they had acquired the social-sharing app Beme. 

Central to the deal...

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Patagonia. A Masterclass in Brand Advocacy

Scrolling through my Facebook feed this afternoon, I could not believe some of the comments I saw on Business Insider's article about...

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0 3 15

Is Your Online Brand Worth $25million Dollars - Casey Neistat's Is...

All 5.8million subscribers and 1000's others were left disappointed when Casey Neistat ended his vlog last week. 

It was clear for...

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3 3 43

Why pre-sales should be part of your content mix

Technical pre-sales is a crucial function in selling many business-to-business solutions. The pre-sales function is often selling trust...

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4 1 0

David Ogilvy's 10 tips for clear, concise writing

David Ogilvy is widely hailed as the father of advertising for his ability to communicate a clear vision and a deeper passion at the...

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2 2 7

LinkedIn improves its publishing interface

LinkedIn has given its publishing platform a makeover. The big change, besides a new Medium-esque aesthetic, is that instead of choosing...

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1 1 9

The Viral Vanguard: Should we all be following?

Supposedly the summit of content marketing. A mirage that many marketers endeavour to reach. Of course, no other than getting your...

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1 1 13

A risk-averse road to transparency for hedge funds.

The hedge fund industry lags far behind all other financial and professional services when it comes to marketing sophistication and...

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1 2 55

Passle - the PR perspective

Kim Tasso, the excellent marketing and business development consultant, has written a good guide to using Passle.

The advantages of Passle...

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