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Instagram's Logo Redesign Backfires

I've been digesting the logo change from 'gram for a few days now, and I've gotta say I'm not a fan. The vast majority of responses I've...

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Marketing Automation is ruining your customer relationships

B2B Marketing is competitive -  we all know that. You just have look at any of the Lumascapes available online and you'll notice just how...

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Amazon takes on YouTube, allowing content creators to upload video

A little late in the day to 'challenge' the mighty YouTube, but great to see the equally mighty Amazon going in this direction. ...

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Marketing teams often have an arsenal of tools available when it comes to tracking digital performance. Adopting a suite of technologies...

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Snapchat Is Where It's At

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A recent study has revealed that many companies are quickly increasing social media marketing budgets. Currently, the average business...

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Stop focussing on Google. It's all about your prospects

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Wing it? Bad Shout. Here's a Better Idea

                    'What's your strategy when it comes to content?'

                    'Errrrrmmm' ...followed by a long, lingering pause. 

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The Art of Personalised Segmentation

Visitor expectations have risen dramatically in the context of consuming information online. 

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How do you solve a problem like "Content Marketing is not relevant for me"

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Emily Morris at Acanthus...

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Why You Should Consider Adding Video to Your Emails

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There are many ways for a startup to scale and grow their business. Unfortunately there is no manual available which documents the steps...

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Did you know creativity could be in direct contradiction with productivity?

Before I watched this amazing TED Talk on Original Thinkers by...

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