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Adapting Learning Cultures To Support Employee Engagement & Advocacy

There's a war going on.  A talent war.  So many companies are trying to attract the best talent to support their organisation and yet so...
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Instagram and Business: 7 Strategies for B2B Companies

I conducted a bite-sized webinar this afternoon on Instagram strategies for B2B companies. It's under ten minutes long so perfect if you...

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2 3 5

Why Helping Your Employees Find Their Social Media Voice Is Crucial

There are so many things I love about this blog post that it's hard to pick out the one topic to add my perspective on.  

Employee...

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Dollar Shave Club exit is great news for single product brands everywhere

With its $1bn acquisition of Dollar Shave Club, Unilever has simultaneously created a unicorn and demonstrated that digital-first, single...

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1 1 11

A recipe for repurposing your content

If the extent of your content marketing strategy is to create a blog post, share it on one or two social media networks and then never...

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1 1 18

Using Pinterest to find Infographics for your Blog

Pinterest is a great place to find relevant infographics to feature on your blog. It is easy to search for topics that align with the...

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Give Your Customers The Channels They Want!

It should come as no surprise to hear customers have preferences when it comes to communication. 

The availability or otherwise of...

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Internal content marketing & digital transformation

Too many IT projects fail to deliver promised ROI and operational goals. BI and Analytics is no stranger to this. Tom Elgar's blog shows...

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Bad marketing: one of the main reasons why startups fail

Did you know that only 37 per cent of IT startups last longer than 4 years on the market? What is it that makes so many fail?

Startup...

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unknownx500

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How to solve the old Marketing vs Sales problem, starting now.

Definitely the most common conversation theme I get into with prospects, is the breakdown in communication between Marketing and Sales.

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In life, politics, football, penguins and content - teamwork is everything

Last night those of us who are unfortunate enough to support England's football team watched Iceland (population just 330,000) beat...

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