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What is a BDR/SDR for and when is it time to implement?

More recently I have been asked by growing tech firms how to motivate a BDR and whether it is right time to build a team in house.

As I...

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Why Create a Community Around Your B2B Company? Nike Demonstrate.

You might have seen the coverage (if you were awake at 4.45am on Saturday) of Nike's attempt to break the sub 2hour marathon barrier....

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The power of discussing ideas.

"Great minds discuss ideas; average minds discuss events; small minds discuss people."

I like to think it was Socrates that originally...

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