Research has identified that only 25% of marketers have used video in their email marketing. Video gives your email more of a human element, and makes content easier to digest.
Figures suggest that including video in your emails can increase click-through rates by 55% and can increase ROI by a whopping 40%.
With many email clients using out-of-date technologies, there are of course barriers to using video in email. However, this can be overcome by using a fallback image, or animated GIFs for those clients that will not display your video.
Why not experiment with video in your next email campaign?
Video marketing has taken off in the last five years but using videos in email marketing is still somewhat new. It should be no secret that we love videos. Each day, Americans watch 8,061 years of video content on YouTube and 713 years worth of videos on Facebook.