I've been digesting the logo change from 'gram for a few days now, and I've gotta say I'm not a fan. The vast majority of responses I've seen online haven't been overwhelmingly positive either.
First impressions are obviously so important and getting your company logo wrong is one of the simplest ways to put people off. Logo redesigns are notoriously hard to get right, and if botched can cause massive upset with your brand advocates. People unknowingly develop surprisingly deep connections with brands, so think very carefully before rolling out a redesign.
Quite apart from vexing the brand advocates, logo alterations can be costly with respect to recognisability. Instagram's former logo was universally-renowned, and discarding this asset seems pretty rash to me. And though they've kept the skeuomorphic camera icon in their redesign, I feel the rainbow colour scheme curtails the brand's recognisability.
When one of the world’s most powerful apps undergoes a redesign, the Internet responds in the only way it knows how: by having a complete and utter meltdown. On Wednesday, Instagram debuted a new look and replaced its beloved Polaroid-like camera logo for an updated rainbow-gradient icon. “The Instagram community has evolved over the past five years from a place to share filtered photos to so much more—a global community of interests sharing more than 80 million photos and videos every day,” Instagram’s blog post read. “Our updated look reflects how vibrant and diverse your storytelling has become.” Predictably, users had a “vibrant and diverse” response to the update, as well. Here, we tip our hat to the very best memes of Instagram’s redesign.